Yesterday was a great day for OCF on the Facebook end...well done. Even with the changes on Facebook (ugh) there were several posters from OCF on my News Feed.

Christine had great suggestions as far as getting the word out, students and religious organizations. Larger companies are taking a different approach to marketing towards the younger crowds (16-24y/o) by using "campus advocates". Basically they give a student an internship and have them raise awareness on campus, driving others by word of mouth and relationship. The companies will generally choose a high profile, student "leader" for this. It's highly effective too as word of mouth is the most effective form of advertising and it's hard to find a more driven force then "youth with a cause".

The same can be said with religious and faith based groups who wish to make a difference...historically speaking there is not a more powerful influence.

This being said, it's worth talking with either teachers or students to help drive voting or faith based groups. Key thing here is talking and relationship...motivating people to action usually takes more then a flyer or AD. Think about how often we see print or tv ads and ignore them due to how often we are inundated with them. Now ask yourself when the last time you saw a movie or bought something from a friends recommendation...

Way to step up guys let's keep rollin.

Eric