Brian, I've read the Tipping Point, required reading in my opinion to anyone doing marketing. Gladwell's approach is what I kind of summed up in my post above on how I'm reaching my circle.

Young Frack, SCC T4N2M0, Cisplatin,35+ rads,ND, RT Mandiblectomy w fibular free flap, facial paralysis, "He who has a "why" to live can bear with almost any "how"." -Nietzche "WARNING" PG-13 due to Sarcasm & WAY too much attitude, interact at your own risk.