I don't think that many of us think that our vices will kill us - the other guy maybe! Moments ago I just heard Dr. Dean Edell (on the radio) talk about the relationship (and sensationalism of the news media) about the so-called link between oral sex (caused by HPV) and oral cancer. (the actual rates are infintesimally low). He stated that 90% of all oral cancers are caused by alcohol and/or tobacco. So where did he get his numbers? And where does the 25% number fit in (non-smokers/drinkers occurence of oral cancer). 15% is a pretty healthy variation.

I smoked and drank at one time in my life and always worried about lung cancer not oral.

About raising awareness - look at the way gays handled HIV. Hepatitus C is a much bigger killer than HIV yet it doesn't get the notoriety(or the funding - not to mention that they estimate 4.5 million cases of undiagnosed Hep C in the US today). But they got a disportionate amount of funding for HIV research as a result of their efforts (not that it won't have long term benefits for us all).

This is a major part of Brian's behind-the-scenes plan of attack to get the message out. He has enlisted celebrities. All of this takes vast amounts of money so don't forget to donate some tax-deductible dollars for the cause. Regular monthly donations would be greatly appreciated I am sure.