@ Brian: I remember our conversation about many NFP's allocation of income being more about building and sustaining the organization rather than actually providing services to the target beneficiaries. As such, funding maintains brand recognition but doesn't do much else in addition to keeping a charity in the minds of donors. It's a cycle of advertising and administration to get donors to pay for more advertising/administration to get more donors.

Brian, if it wasn't for your selflessness, the OCF would be little more than an ad fund. Thank you for making the cause your life's work.