Dear Brian,

My son's medical bills have wreaked havoc on my budget -- but I'd really like to do something to help. I've been researching fundraising for the non-profit agency where I work and there seems to be a science behind writing an effective "ask". I applied the techniques to my first appeal letter for the agency and ended up with a 12% response rate. Mind if I fiddle with a sample?

darcy (Matt's Mom)