Hi Eileen,

Yes, I think that is the idea for this shirt. Since there are 10 million survivors, that is quite a sizable market. Add to that number T-shirt collectors and family/friends of survivors, since it will appeal to those groups as well.

Although if someone can come up with a zinger that appeals to everyone, I'm sure that will be welcomed. We are down to the wire though, so we need everyone's ideas NOW!

Rosie

P.S. Did you get your VA t-shirts?

By the way, I like several of the ideas. Of course, they're mostly mine

From One Survivor to Another
Go! Lance! Go!

10 Million Strong & Growing
Cancer Survivors 4 Lance
(We're?) Behind U all the Way

Cancer Survivors
LiveStrong like Armstrong
(w/the "o" & "g" made into a bike) from Cindy

The cost of the bike, etc., then
Beating (Surviving?) Cancer.....PRICELESS!
per Minnie (FWIW, I think the price of the bike will be in the thousands! )

Dedication, Perspiration, Inspiration
for the pocket logo
(only because nobody has come up w/much else)

Now, what does everyone else think? Which one really jumps out at you? Which ones are good, but need a little tweaking? Or give us some Brand Spanking NEW ideas, but do it NOW!

I've tried to think of something that centers on the #7, but am coming up empty. And I still can't get a handle on the "yellow brick road" idea, but it just sounds appealing, if someone could work it out. Maybe yellow brick ride? No, yellow and ride fit, but not brick.

How about taking LANCE and breaking it down, i.e. L is for Living, A is for ?,
Or the same for SEVEN, S is for Survivor, E is for.....

PLEASE HELP!!!

Just lil ole bossy me,
Rosie

Just bringing this back to the top. C'mon guys, we need to have something concrete for Brian to work with. Who likes what? Let's hear your 2 cents worth!

Rosie

I have to say that the original design with Chuck's switching of the words to "It's Reality, Not TV", has my vote.

Jerry

Jerry,

Brian is doing that shirt, but is looking for ideas for a second shirt, which is specific to Lance Armstrong's 7th try for the Tour de France. We're talking 2 separate shirts.

Looking back to Brian's last post and thinking about what Lance represents, the one word that comes to mind is "grit". Determination, perseverance, it all boils down to grit. The man has grit. Now who can come up with a slogan based on grit? Think John Wayne and True Grit.

And I agree with Minnie. You should get the point across in as few words as possible, preferably 2 lines should say it all. 3 isn't too bad, but any more than that and you're squinting and staring in order to read it.

So forget the L is for, A is for, etc. Too much.

LiveStrong like Armstrong is good and From One Survivor to Another is still not too bad.

I still like Dedication, Perspiration, Inspiration for the pocket logo, but those words are probably too long to be able to wrap them around the center and still be able to read them. So what words would convey the same meaning, but be shorter? Maybe Heart, Soul, Sweat & Grit? Or Heart, Soul, Grit & ?.

You know, I think I've written about 1/4 of the posts in this thread and believe me, if I'm the most creative person we have, we're in BIG trouble. Someone please jump in here and save the day!

Rosie

Rosie

Based on Minnie's suggestion

LiveStrong like Armstrong
Cancer Free!


Short Sweet and says it all!

Cindy

sorry clicked too fast...

this one can be worn by survivors and everyone else.

Cindy

Cindy,

Man, this is really going to sound nitpicky, especially since you did what Minnie and I suggested and kept it short and sweet....and I love the LiveStrong like Armstrong part, but I think the cancer free part is too short and sweet, only because it doesn't convey our support for Lance's try for his 7th win.

A main part of Brian's idea was to support Lance, so we do need to keep that in focus. I looked back again at all the other suggestions and I saw Tonya's one for The Cycle of Life. That is so appropriate, Cycle - Bicycle, so how about a combination:

LiveStrong Like Armstrong
Ride the Cycle of Life

Maybe someone could come up with a 3rd line about going for his 7th win. That should still be short enough to be clear and easy to read, but it would get the point across that we support his effort.

I'm zonked. See ya in the AM.

Rosie

OK.... more defined...

make the shirt yellow.... put the little bicycles over the "n"'s using the "o" and "g" for the wheels.......

And on the front pocket Put a giant 7...

Maybe????

Cindy

There is lots of good stuff here. We have the weekend to wrap up ideas, then I am going to take them all to a friend who writes copy for an ad agency on Monday AM and after an hour of brainstorming with him, what ever it is at that point it is. LiveStrong is a trademark of LAF; we MAY get away using it.... I'm always one to stick my neck out first and apologize later.

We need to keep survivors in there, it's a shirt for survivors supporting Lance, and that makes the shirt unique from any other Lance related shirt out there. Also I want to get pictures of survivors wearing it (as many as possible) to send to LAF for possible PR use and to forward to Lance in France. (Just realized that Lance and France rhyme) We need to keep seven in there, as this is the 7th tour and last that he will be riding in. That issue of the last tour but not the last of Lance's efforts might feel good. Win or lose his determination is still an inspiration. I can make anything fit around the circle.

Will print out everything on Sunday night and take it to my Monday meeting... when I end up with a final idea...please no groaning, all your ideas are good. Ebay here we come.