Shar,

That is an interesting statement and question. I think the problem is not really about money, although in some practices, that may be a factor. What most people don't realize is that the overhead of the average dental practice can be in the neighborhood of 60% to 65%. For someone starting out, this could be a very big problem and add to that, paying off an expensive four year post college education.

But, putting that all aside, I think the problem is:

1. A lack of education in the correct procedures for doing a thorough oral cancer screening and

2. Knowing about supplemental devices that are available to the profession to accomplish that goal.

The VELscope was introduced to the profession less than 1 year ago and I would guess that there are not many dentists that know about it's existence. I don't think that I would have known about it yet, if I were not involved in oral cancer the way I am.

I just called my rep (in Chicago) and found out the following:

1. Their advertising is currently running in about 3 dental magazines

2. They promote the light through dental supply companies.

3. They do have a brochure that could be given to a dentist. He is emailing a PDF file to me and sending one in the mail. I will get back to this thread with more info after I receive the brochure.

He was very excited about the interest that our members are showing in the VELscope. He has promised to keep me abreast of what is happening in their promotions department and is going to have their new advertising person get in touch with me.

Jerry