It has not been pulled. I talked with them early in the development of this plan, and it was decided that the first phase of the effort shouldn't even talk about the vaccine since Americans didn't know that a virus could cause a cancer. (Even though this has been common knowledge about cervical cancer since the forties. So the first phase of marketing/advertising was just a bunch of women on the screen saying "a virus can cause cancer...I didn't know that". Once that had played for almost four months part two was to talk about how a vaccine could stop the virus. So the first ads were curtailed and the second ones began. In my meeting with them originally I asked them - when you are standing in a mall in front of the map of the mall with all the stores on it, what is the most important part of the map? No one in the room got the answer right. The most important part of the map is not the name of the store you are looking for - it is the little dot that says, "You are here" without that, the map is useless. Same thing when you are marketing a vaccine that battles a virus. You have to define first why the virus is a bad thing and, then you can add to the storyline. Your first job in any endeavor is to define reality for yourself and for the marketplace that you are approaching. I did this for 30 years


Brian, stage 4 oral cancer survivor. OCF Founder and Director. The first responsibility of a leader is to define reality. The last is to say thank you. In between, the leader is a servant.