Interesting article. I think Gardasil could be an easier sell than the preventative drugs you mentioned that require taking pills for 5 years of longer for something that has a lower than 50% chance (in most cases cited) of happening. Taking a daily pill creates a psychological state of "intrusion" of anxious thoughts about why you're taking it and reminding you that you might get something serious down the road. It's one thing if you've been diagnosed with something (high blood pressure) where the event has actually occurred. It's another thing if you're taking a medication for an event that may or may not occur. Gardasil faces those same issues of perception of one's risk, stigma and cost and effort(barriers), and intrusive thoughts. But in comparison to the others, the three vaccine doses are over pretty quickly and can occur when you're 9 or 10. Also, if one needs to take a pill to possibly prevent breast cancer, would one eventually be offered pills to prevent colon, pancreatic, ovarian, prostrate, etc. cancers? For some, organic diet, vitamins, etc. likely seem simpler and one is promoting health rather than preventing disease.

Sophie