Craig and I spent some time in NC in November looking after a piece of property my mom owns. We were surprised to see several TV commercials featuring a confirmed real (not actor) OC survivor named Reena. They were appropriately scary! Their campaign is targeting young folks with the message, "Don't Smoke!"

Here is the video link to Reena's story (and a few more):
http://www.realityunfiltered.com/TRUtv.aspx

More survivor stories here:
http://www.realityunfiltered.com/tv_radio/tvradio.html

Website for TRU (Tobacco Reality Unfiltered):
http://www.realityunfiltered.com/index.aspx

It is nice to see a tobacco state being proactive and using OC as an incentive not to smoke. I wish these commercials were around in the '50s and '60s. But...it was a different clime then!

I hope the "Commercial of Hope" project comes to fruition. We need to increase awareness on all fronts!

Peace,
Catherine