I love all the ideas. One thing I'd suggest is a clear message about what EXACTLY we want people to do: send money, get a yearly check with a dentist, check their own necks and mouths, ask the question only if they feel something wrong in the oral cavity, don't take no for an answer unless it comes from a CCC! What is the sound bite we want Donald to say in the 23 seconds he addresses it in the Board room? Put another way, if we can't tell the story in three minutes on national television, we may need to work on the story!

Lawrence