You are so right. It is a factor of perception and reference. If you compare it to 200,000 breast cancers a year, or the number of lung cancers, it is dwarfed and seems small, but I hate to say rare. Ocular cancers and other head and neck cancers are rare. Not oral cancers. But all you have to do is look at the death rates as a percentage, and 98% of ALL breast cancer patients are going to survive. (What you are seeing with that is early detection's impact.) Compare that with the 50% 5 year rate for oral and you would think that it would get more attention. This is what OCF HAS to change.